"Graphic design gives communications resonance, a richness of tone that heightens the expressive power of the page it transcends the dry conveyance of information, intensifies the message, and enriches the audiences experience." This statement said in the reading I think defines graphic design and the purpose it serves to audiences. Graphic designers have a solving process to seek the solutions to public communication problems. The history of symbols was greatly discussed in this reading and how they are communicated to society. A sign is a mark or language unit that stands for or denotes another thing. Three way relationship: the signified-thing represented, the signifier-the object sign representing it, and the interpreter-interpreting the sign.
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